Patrick.

A car-shaped box created for Hot Wheels influencer kits, containing a selection of branded gifts and collectibles.

I was responsible for the dieline design, illustration, and print production. The illustrations were inspired by Hot Wheels models featured in the accompanying book. The main challenge was developing a structure strong enough to hold all items while maintaining the distinctive car shape.

The boxes were distributed to influencers across Canada as part of a campaign that turned unboxing moments into shareable content — highlighting both the packaging design and the spirit of the Hot Wheels brand.

Each delivery offered a fun, collectible experience that captured the excitement and creativity associated with Hot Wheels, connecting the physical design with the brand’s iconic sense of play.

The unboxing video featured alongside this project was created and shared by content creator Richard Cazeau (@richardcazeau).