Patrick.

A fully custom Advent calendar created for Liquid I.V.’s holiday influencer campaign in Canada. The piece was designed from scratch to hold a mix of branded gifts and seasonal surprises, combining festive energy with precise structural design.

Each calendar featured compartments of different sizes, carefully engineered to fit the products while keeping the overall form sleek and cohesive. Every fold and angle had a purpose — balancing function and presentation in one interactive piece.

I was responsible for developing the dieline and supervising the entire production process, from prototyping to final assembly. The layout was so intricate that the client jokingly compared it to a building’s electrical plan — which, honestly, wasn’t too far off.

The biggest challenge was creating compartments that were sturdy yet easy to open, ensuring the unboxing felt smooth and intuitive. The final result delivered a fun, tactile experience that captured the spirit of both the holidays and the Liquid I.V. brand.

And yes — those hands you see in the gallery video? They’re mine. Proof that sometimes design work goes well beyond the screen. 😁